Typography
We’re using three fonts depending on the situation. These are: Frontage, Archer and Gotham.
Our typefaces are used for external and internal marketing. Using these typefaces helps keep our branding and image consistant throughout our marketing.
FRONTAGE
Frontage is used mostly in our product logos.
It can be used for titles and accents but rarely due to it only being uppercase.
ARCHER
Archer is our slab serif typeface. It is a versitale typeface and is used mostly for titles, callouts, and subheadlines.
GOTHAM
Gotham is our most versitile typeface.
It can be used as headlines and titles and is frequently used for body copy.